Asyfa, Mutiara (2024) PENGARUH BIAYA PENDIDIKAN YANG DI PERSEPPSIKAN, REPUTASI PERGURUAN TINGGI, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH PERGURUAN TINGGI DI UNIVERSITAS NASIONAL. Bachelor thesis, Universitas Nasional.
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Abstract
This research aims to examine the Effect of Perceived Education Costs, College Reputation, and Reference Groups on Student Decisions in Choosing Higher Education at National University. The method used in this research is to use a questionnaire. The sample used in this study amounted to 100 respondents. The data analysis technique uses multiple linear regression analysis and uses the Statistical Product and Service Solution (SPSS) version 23 facility. The results showed that the Perceived Education Cost variable had a positive and significant effect on the Choosing Decision, the College Reputation variable had a positive and significant effect on the Choosing Decision, and the Reference Group variable had a positive and significant effect on the Choosing Decision.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management Q Science > Q Science (General) |
| Divisions: | Skripsi > Fakultas Ekonomi > Program Studi Manajemen |
| Depositing User: | - Abdurrahman - |
| Date Deposited: | 26 Apr 2024 08:27 |
| Last Modified: | 26 Apr 2024 08:27 |
| URI: | http://repository.unas.ac.id/id/eprint/10820 |
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