PEMANFAATAN MEDIA DIGITAL OLEH HUMAS KEMENTERIAN AGAMA RI DALAM MEMBANGUN KUALITAS PELAYANAN INFORMASI PUBLIK DAN CITRA POSITIF INSTITUSI

Simatupang, Venessa Emmanuel (2026) PEMANFAATAN MEDIA DIGITAL OLEH HUMAS KEMENTERIAN AGAMA RI DALAM MEMBANGUN KUALITAS PELAYANAN INFORMASI PUBLIK DAN CITRA POSITIF INSTITUSI. Diploma thesis, Universitas Nasional.

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Abstract

The Ministry of Religious Affairs of the Republic of Indonesia is a state ministry
responsible for government affairs of religion. In the digital age, its public
relations function, through the Bureau of Public Relations and Communications
(HKP), is required to utilise digital media effectively as a means of disseminating
public information and fostering a positive institutional image. This study
analyses how the Ministry’s public relations department uses digital media to
improve the quality of public information services and strengthen the institution’s
positive image. This research applies Image Theory as an analytical framework
and employs a qualitative descriptive approach. Data were collected through
interviews, observation, and documentation involving informants from within the
HKP Bureau and members of the public who use the Ministry’s digital media
platforms. The findings show that the use of digital media through the official
website and social media significantly contributes to improving the quality of
public information services, as indicated by ease of access, clarity of messages,
up-to-date information, and responsiveness to public needs. The image of the
Ministry of Religious Affairs is reflected through Mirror Image, Current Image,
Multiple Image, Corporate Image, Wish Image, and Performance Image, which
generally demonstrate that digital media use by the public relations department
plays an important role in improving service quality while simultaneously
building a positive institutional image in the eyes of the public.

Item Type:	Thesis (Diploma)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Skripsi > Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	Fitria Nur Indah Hasanah
Date Deposited:	23 Jun 2026 06:52
Last Modified:	23 Jun 2026 06:52
URI:	https://repository.unas.ac.id/id/eprint/16646

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