Analysis of Information Integrity of The Instagram Account @Kemenkes_Ri Through The Information Seeking Behavior Theory

Samatan, Nuriyati and Nurhasanah, Nurhasanah and Aladdin, Yuri Alfrin and Rahmanyta, Fanny (2025) Analysis of Information Integrity of The Instagram Account @Kemenkes_Ri Through The Information Seeking Behavior Theory. Siber Jurnal Of Advanced Multidisciplinary (SJAM), 3 (1). pp. 1-12. ISSN 2987-1069

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Abstract

Research Objective: This study aims to examine the information integrity of the
Instagram account @kemenkes_ri through the variable exposure (X1); Instagram Account
Credibility (X2) and the variable Information Needs Fulfillment (Y). Theory: This research
uses the Information Seeking Behavior Theory through David Ellis's model. Research Method:
the type of research is quantitative, the paradigm used is positivism,The sampling technique
used is non-probability sampling, with sample determination using purposive sampling, while
the sample size determination uses the Slovin formula with a 10% margin of error and a total
of 100 respondents.The questionnaire was distributed via Google Form to the followers of the
Instagram account @kemenkes_ri.Analysis was conducted using SPSS version 26. Research
Results: This study found that the exposure and credibility of the Instagram account
@kemenkes_ri positively influence the variable of information fulfillment for
followers.Analysis through the Information Seeking Behavior Theory found that followers
seek information through the following stages: [1]starting; [2] chaining; [3] browsing;
[4]differentiating [5]monitoring; [6]extracting; [7]verifying; [8]ending. Research Novelty: The
novelty in this research focuses on the Instagram account @kemenkes_ri, which provides
specific information about health.This explores the impact of exposure and the credibility of
the Instagram account @kemenkes_ri on meeting the information needs of followers.
satisfaction.

Item Type:	Article
Subjects:	A General Works > AC Collections. Series. Collected works Z Bibliography. Library Science. Information Resources > ZA Information resources
Divisions:	Artikel
Depositing User:	Miss Yulia Zahra Yamini
Date Deposited:	30 Oct 2026 07:15
Last Modified:	30 Oct 2026 07:15
URI:	https://repository.unas.ac.id/id/eprint/17280

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