Pujihastut, Yeni (2026) A MOLINA AND ALBIR-BASED ANALYSIS OF CLARITIN MEDICAL LEAFLET TRANSLATION. EXPOSURE: JURNAL PENDIDIKAN BAHASA INGGRIS, 15 (1). pp. 394-409. ISSN 25023543
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Abstract
This study aims to examine the translation techniques applied in the Indonesian version of
the Claritin® medical brochure and to identify the frequency distribution of each technique
in conveying medical information. The urgency of this study lies in the critical need for
accurate and comprehensible translation of medical information to ensure public safety
and effective health communication. The study also offers novelty by focusing specifically
on pharmaceutical brochure translation within the framework of Molina and Albir’s (2002)
translation techniques, which remain underexplored in this type of text. A qualitative
descriptive research design was employed. The data were collected using purposive
sampling from selected segments of the Claritin® medical brochure that contain relevant
translation features. The data analysis was conducted based on Molina and Albir’s (2002)
translation techniques framework, focusing on literal translation, amplification,
transposition, reduction, and borrowing. The findings reveal that literal translation is the
most frequently used technique, accounting for 44% (22 instances) of the data. It is
followed by borrowing (20%, 10 instances), transposition (16%, 8 instances), amplification
(12%, 6 instances), and reduction (8%, 4 instances). These results indicate that literal
translation plays a dominant role in maintaining the accuracy and consistency of medical
terminology. In conclusion, the study highlights that the selection of appropriate
translation techniques is essential to ensure that medical information is not only accurate
and reliable but also accessible and understandable for the general public. The study
contributes to translation studies, particularly in the field of medical and pharmaceutical
translation, by providing empirical evidence on the practical application of translation
techniques in real-world health communication materials.
| Item Type: | Article |
|---|---|
| Subjects: | P Language and Literature > PI Oriental languages and literatures P Language and Literature > PN Literature (General) |
| Divisions: | Artikel > Sastra |
| Depositing User: | Irna Irna Yunita |
| Date Deposited: | 22 Sep 2026 03:42 |
| Last Modified: | 22 Sep 2026 03:42 |
| URI: | https://repository.unas.ac.id/id/eprint/17172 |
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