NINGRUM, ZAHRA CANTIKA TALITA (2026) KONSTRUKSI MAKNA BERDASARKAN PENGALAMAN DAN EKSPRESI DIRI DALAM PENAMAAN TOKO DI PASAR SANTA, JAKARTA. Diploma thesis, Universitas Nasional.
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Abstract
This study entitled Self-Expressive and Experience-Based Meaning
Construction in Store Naming at Pasar Santa, Jakarta aims to analyze
the word formation processes, lexical and connotative meanings, and
the speaker’s intended meaning in selected store names. This
research employs a descriptive qualitative approach, using
documentation and interview data from ten store owners whose
businesses use English and English-mixed names. The analysis
applies Yule’s (2006) theory of word formation, Leech’s (1981)
theory of meaning, and Levinson’s (1983) concept of speaker’s
intended meaning. The findings reveal that compounding is the most
dominant word formation process, followed by blending, borrowing,
and initial-letter formation. Semantically, the names convey positive
associations such as nostalgia, creativity, excitement, and growth.
Pragmatically, the store names reflect the owners’ personal passions,
lived experiences, values, and aspirations in constructing commercial
meaning.
Keywords: commercial naming, word formation, speaker’s intended meaning, self-expression, experience-based meaning.
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania |
| Divisions: | Skripsi > Fakultas Sastra > Program Studi Sastra Inggris |
| Depositing User: | Irna Irna Yunita |
| Date Deposited: | 24 Apr 2026 07:07 |
| Last Modified: | 21 May 2026 03:43 |
| URI: | https://repository.unas.ac.id/id/eprint/15266 |
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