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Ujang Sumarwan, - and Achmad Fachrodji, - and Adman Nursal, - and Arissetyanto Nugroho, - and Erry Ricardo Nurzal, - and Ign. Anung Setiadi, - and SUHARYONO, - and Zeffry Alamsyah, - (2010) Pemasaran Strategik: Perspektif Value-Based Marketing & Pengukuran Kinerja. Cetakan Pertama . IPB Press, Kampus IPB Taman Kencana Bogor. ISBN 978-979-493-223-0