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Putri, Tartila Putri and Samatan, Nuriyati and Haspiaini, Nurhasanah (2023) PENGARUH TERPAAN IKLAN DAN HUMOR IKLAN YOUTUBE TERHADAP BRAND AWARENESS GENERASI Z KOTA BOGOR (STUDI PADA PANTENE AMIRACLE HAIR SUPPLEMENT BYE #RambutCapek, HelloRambutKeCharged). In: INTERNATIONAL CONFERENCE ON COMMUNICATION STUDIES, NEW MEDIA & SOCIAL SCIENCE, Malaysia.