PERAN FOOD & BEVERAGE SERVICE DALAM MEMBERIKAN PELAYANAN UNTUK MENINGKATKAN KEPUASAN PELANGGAN DI MCDONALD’S JATIPADANG

Ananda, Aulia (2022) PERAN FOOD & BEVERAGE SERVICE DALAM MEMBERIKAN PELAYANAN UNTUK MENINGKATKAN KEPUASAN PELANGGAN DI MCDONALD’S JATIPADANG. Eqien : Jurnal Ekonomi dan Bisnis, 11 (3). pp. 263-277. ISSN 2654 - 5837

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Abstract

Service is an activity carried out to meet the needs and
desires expected
by customers. The service is provided directly by the food & beverage
service because it deals directly with customers. Food & beverage service
has an important role in increasing the satisfaction of customers who
come to the restaurant to
create a good impression of the service and also
the image of the restaurant. The purpose of this study was to determine
the role of food & beverage service in providing services to increase
customer satisfaction at McDonald's restaurants. The research me
thod
used is qualitative research. Data collection techniques using interview
techniques, observation, documentation, and literature study. The results
of this study can be seen that food & beverage service has a very
influential role on the services provi
ded by customers. It is proven that
customers feel that the services provided can increase customer
satisfaction with the restaurant and give a good impression to the
restaurant

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Artikel > Ekonomi
Depositing User:	Users 30 not found.
Date Deposited:	11 Jul 2023 08:18
Last Modified:	11 Jul 2023 08:18
URI:	https://repository.unas.ac.id/id/eprint/7586

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