Jurnal: E-Marketing Strategy and Website Quality Through Online Customer Review And Its Implications For Purchase Decisions In Shopee And Tokopedia In Jakarta

Guridno, Eddy (2021) Jurnal: E-Marketing Strategy and Website Quality Through Online Customer Review And Its Implications For Purchase Decisions In Shopee And Tokopedia In Jakarta. IOSR Journal of Business and Management (IOSR-JBM). ISSN 2319-7668.

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Abstract

This research was conducted with the aim of proving "E-Marketing Strategy and website quality through Online Customer Review and its implications for purchasing decisions at Shopeee and Tokopedia in Jakarta". The purpose of this research is to conduct an analysis related to the consumer purchasing decision process at Market Place Shopee and Tokopedia in Jakarta through online customer reviews. Sampling based on purposive sampling technique, as many as 150 respondents in Jakarta using proportional random sampling in Jakarta. The analytical method used statistical-partial least sguare using analysis tools SEM Lisrel 8.70 software. The result of this research is that there is an effect but not significant of e-marketing strategy on online customer reviews. There is a significant effect on the quality of the website on online customer reviews. There is a significant influence online customer reviews have on purchasing decisions at Shopeee and Tokopedia in Jakarta. Keywords: e-marketing, website quality, online customer reviews, purchasing decisions

Item Type: Article
Subjects: L Education > L Education (General)
Divisions: Artikel > Ekonomi
Depositing User: BPSI Unas
Date Deposited: 18 Aug 2021 08:10
Last Modified: 18 Aug 2021 08:10
URI: http://repository.unas.ac.id/id/eprint/4062

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