Eko Sugiyanto, . (2015) STRATEGI PENGEMBANGAN KUALITAS PELAYANAN KAWASAN PERUMAHAN SEDERHANA MENURUT PERSEPSI KONSUMEN. ILMU dan BUDAYA, 39 (45). ISSN 0126-2602
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Abstract
Infrastructure, and other social issues may potentially reduced the image of Griya Mutiara Bekasi. Many concepts have been tried to solve the problems declining image of Griya Mutiara Bekasi. One of the concept that can be applied on Griya Mutiara Bekasi is service quality, a concept introduced by Zeithami, Berry and Parasuraman, and also Lovelock and Fitzsimmons. This paper proposes a quality service’s approach to solve the problem of Griya Mutiara Bekasi by exploring the perception of Griya Mutiara Bekasi’s consumen based on two criterias: performance and importance. Keyword: Kualitas pelayanan (service quality), persepsi konsumen (perception of consumen)
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Artikel > Ilmu Sosial dan Ilmu Politik |
| Depositing User: | BPSI Unas |
| Date Deposited: | 19 Jul 2017 03:56 |
| Last Modified: | 19 Jul 2017 03:56 |
| URI: | http://repository.unas.ac.id/id/eprint/18 |
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